The nation’s leading consumer-focused pharmacy benefit manager specializing in the 100 percent copay market will officially be branded with its legal name of Medical Security Card Company (MSC), LLC. The company was operating before as Medical Security Card Company, LLC, dba/ScriptSave.
Paige Berger, MSC Executive Vice President, Marketing and Sales, explained the new brand reflects the evolving focus of the company as well as its vision for the future, adding, “MSC’s rebranding represents its successful and ongoing transition to a company well beyond its heritage. Today the company competes in markets that include business-to-business as well as direct-to-consumer. What remains the same are our strategic and valued partnerships with national pharmacies, and our focus on helping MSC customers improve medication adherence and overall health outcomes through prescription savings programs.”
The decision to formally adopt its legal name as its leading brand includes the recognition the name Medical Security Card Company serves to convey the company legacy of being a pharmacy-centric organization. It allows for product expansion and connection, differentiates the company in the pharmacy benefit manager market, and demonstrates a solid commitment to the security of health data, quality, clinically-based programs, and safety.
The new brand not only includes a new name for external use, but also a new look and feel, tagline, and logo. MSC’s new tagline is, “Caring is at the heart of everything we do”. This tagline invites customers to engage with MSC and opens up greater opportunities for success with broader product solutions. A new corporate web site is available at medicalsecuritycard.com with information about the audiences they serve, solutions they offer, and the company’s executive leadership. Under its new brand architecture, the company’s existing products will continue to use the ScriptSave name, such as ScriptSave Value, ScriptSave Connect, ScriptSave Pharmacy Savings Program and ScriptSave WellRx.
About Medical Security Card Company, LLC:
For more than two decades, Medical Security Card (MSC) Company, LLC, has been closing the gaps in healthcare and prescription coverage with innovative savings programs for the uninsured and under insured. MSC solutions, analytics, and unique expertise save patients money and increase medication adherence, while attracting and retaining loyal, profitable customers, members and patients for our clients. For more information, go to www.medicalsecuritycard.com.
Source : Medical Security Card Company
